 |
 |
Mortgage Lead News
Click an article heading to view the full article:
Lead Management
Strategy
An overview of basic lead managemnt strategy for the mortgage broker.
[click here]
Internet Leads
A brief guide to using internet leads effectively. [click
here]
 |
|
Filter your leads!
If you have been dissatisfied with the quality of your mortgage
leads, it was probably because you had to pick through ten or more
leads to find a single viable contact. Eliminate this frustrating
task with custom filters for your mortgage leads. With nine different
criteria you can tailor your leads purchase account to receive only
the leads your want. Spend more time closing and leave the leads
filtering to us! Most importantly, these leads filters can be changed
at any time, allowing your leads source to adapt to the changing
focus of your business. Contact
a sales representative today to learn how custom filters from
Mortgage Lead Place can double your ROI!
|
 |
|
Custom Lead Management
Want more business? Don't just by more leads; use your lead
management tool to analyze the way you do business. What is
your overall closing ratio? Are you closing loans more often within
a specific demographic? Your next business move shouldn't be a guess
- analyze where you can gain the most and move into that section
of the market. If you have yet to subscribe to our leads service,
you are missing out on a valuable tool that allows you to keep tabs
on your sales and contacts. Your sales data can tell you exactly
where your mortgage brokerage is headed.
The number one mistake of any business operating on leads sales
is ignoring the numbers produced by the sales force. Your brokers
will use just the numbers they need to tailor their pitch, but every
piece of contact information can be used to analyze the productivity
of your business. Don't ask your sales force to waste their time
putting together data from their sales. Don't ask your marketing
manager waste his or her time collecting this information from sales.
Don't waste time period. Use your electronic lead management tool
to analyze both current sales and potential client information.
If you do not currently have access to this tool, sign
up today and take back control of your mortgage brokerage.
|
 |
|
Statewide Leads
Just because you are a small operation doesn't mean you have to
maintain small capabilities. Sign up for statewide leads and achieve
exposure far beyond you local market. Go nationwide and leave your
regional competition in the dust! If you are tired of your stale
local market and want to extend your reach further, expand your
lead purchase area to include additional counties or go state-wide
with internet leads. There's
no faster way to refresh your closing ratio or increase you inbound
lead volume. There are thousands of agents still operating on a
local level while maintaining a statewide presence online. What's
stopping you?
|
 |
|
Holiday Leads
Think that refinancing is the last thing on most homeowners' minds
this holiday season? Think again. Many homeowners begin looking
to refinance their mortgage as they tighten their wallet in the
face of increasing entertainment and holiday season. Many even look
so far forward as April and the next tax season, leading them to
pursue options long bore those Christmas credit card bills pile
up. Capitalize on this early market with mortgage leads from consumers
looking during these winter months. Don't let your business suffer
just because it's cold outside. Make sure all your expenses are
covered by gaining an edge on the market this winter with hot leads
straight to your inbox from proactive web users looking to refinance
immediately.
|
|