Internet Leads

Our internet leads are generated by organically high ranking sites for keywords related to mortgage leads and internet leads. Because they are organically ranked, we use no third party pop-us, no spam, nor any other form of invasive marketing. All leads cannot be treated the same, however, and an internet lead is very different from a lead generated by a call center or an inbound caller. Internet leads are from people who chose to submit their information via the internet for various reasons. Several of the more salient ones are listed below:

They chose to use the internet because they wanted access to information quickly. They chose to submit their information expressing an interest in leads because they wanted to see results quickly. Keep this in mind when calling as they are more driven by the numbers and the offerings available to them than the personality of their mortgage broker. On the other hand, they are expecting a broker to call them and follow up, so they are well primed for a friendly personality.

Tailor your phone conversation to meet the demands of an internet lead. You must call the lead. If you respond by email you will condemn your relationship with that lead to formality and any chance to close a mortgage loan will be lost. Personal contact is key is establishing a relationship with a lead you have never met face to face. You must also keep in mind the expectations of the prospective mortgage buyer. He or she is expecting contact, but treat the initial follow-up as an email. Don't forget that they chose the internet because they value quick results and direct information. Also be sure to call at their convenience. Don't during dinner. They submitted their information on their own time; follow-up with them when it's most convenient for them.

If you want to capitalize on the full potential offered by internet leads, you must make yourself available by email or phone every day. If you have yet to contact a prospect, you have not established a relationship with them - they will not be very forgiving that you waited until after the long weekend to respond. We are not advocating the "pushy mortgage broker" attitude. In fact, your initial contact, especially if it falls on or before a holiday or weekend should be short and sweet. In this case, the prospect will most likely not be available, and your voicemail will serve as the introduction to your relationship with that client. Leave a message expressing your availability and willingness to pursue them as a client.

This last point is by far the most important. The greatest value held by an internet lead is its freshness. Contact that lead ASAP. The internet leads you purchase are sent to you in real time, so the begin to loose their value the second they land in you inbox. If you are persistent and quick to respond, you will find great success with your internet leads.